The following interview took place in June of 2006 with Michael King of Snoring-Snoring.com. A huge thanks to Michael for his time!

Q. Hey Mike! I appreciate you taking time away for an interview this afternoon, it’s much appreciated! To start off, how about sharing a little background information on yourself and your business in the snoring industry?

A. Our company (Norbec) has been selling snoring products for a number of years. We sold a similar product for another company a few years ago. We were approached by Noiselezz, a Danish company, to handle all their marketing and sales in the USA and in the UK. This we have been doing successfully for 5 years.

Q. Snoring is a challenge that affects a vast majority of people world wide. You’ve created a product, the Noiselezz Mouthpiece, to help consumers meet that challenge. How did you guys come up with the idea for your mouthpiece?

A. As far as this question is concerned, the original product was not our idea. The creator was a Danish physician who has been extremely successful in Europe with the Noiselezz mouthpiece. They sell in most European countries. They are sold in sleep clinics and National Health systems which are more prevalent in Europe than in the USA.

Q. Some people may object to the idea of sleeping with a mouthpiece but perhaps they’ve just never tried it. What kind of reactions and testimonials have you received from people who’ve given the mouthpiece a chance?

A. I agree that sleeping with a mouthpiece is not the most natural thing to do, however, people who snore (and disturb others) and have mild sleep apnea are finding great benefit from a mouthpiece that advances the jaw, which by doing so opens the airways to allow breathing which alleviates snoring. Testimonials are many. In many cases we receive emails from our customers saying we are not only saving their marriages but also giving them much greater energy because of the deeper sleep they enjoy from wearing this simple type of device. Our return rate is approximately 4%. We do not ask the reasons for returns but we feel that every product has a return rate.

Q. On your website, you mention that there are also a number of other ways to help people stop snoring. What is it that makes your product stand out from the rest?

A. The Noiselezz mouthpiece has been designed to do three things; a. it is similar to all other jaw advancement techniques which move the jaw forward approximately one eighth of one inch, which as you know helps to give a clear airway into the throat. b. unlike most other products of this type, you can breath freely through the mouth while wearing the Noiselezz mouthpiece. c. and last, of course it is reasonably inexpensive compared to drastic medical techniques such as lazer surgery, etc which is not always successful

Q. I appreciate your time this afternoon! Are there any last pieces of advice or words of wisdom that you’d care to share with our readers before they head over to your website to see the product for themselves?

A. The best advise I can give to owners of a Noiselezz mouthpiece, and also a dog,is to put your device away in a draw and don’t leave it accessible. For some reason, dogs love to chew them and you would not believe how many reorders we have from owners who’s dogs have lovingly chewed up their mouthpiece.

- End Interview – Want to learn more? Check out their website, Snoring-Snoring.com, for more details.